One of the things that makes Days particularly vulnerable is the fact that it’s on NBC. It is the sole remaining daytime soap on that channel, so it is not protected by being part of a daytime lineup. Its ratings surely suffer from not having an appropriate lead-in (in my area, it follows a noontime news hour). Also, unlike ABC, NBC doesn’t own the show, Ken Corday and Sony do. NBC has to pay for the broadcast rights. Since Soapnet is a part of the ABC company, ABC can also make money from the broadcasts on that channel. NBC has no other way to make money on the show other than the ad buys during its weekday broadcast on NBC.
Given all this, I have long thought that product placements might be the way to go. Since each Days episode airs three different times (once on NBC and twice on SoapNet), plus who knows how many times in internet clips, a product featured on the show itself would have much more exposure than a single ad on NBC. And if Steve and Kayla clip viewing is any indication, who knows? People could still be viewing the ad twenty years later!
So consider me in favor of product placement as a concept. But I think I was imagining something a little more casual than last weeks’ ad-within-the-show for Midol. It was jarring, and it took me out of the scene. I give the three actresses credit; I thought they were very natural in their delivery of their lines. But anyone remember The Truman Show? Jim Carrey played a guy whose life was a TV show, but he was the only one who didn’t know it. Laura Linney, who played Truman’s wife, would turn to the hidden camera and display a featured product, grinning like Vanna White.
But if it’s the price I have to pay to keep my show, I’ll take it. And I’ll look on the bright side; it was more subtle than all the “green” talk I was complaining about last time.
Don’t mess with me, I’ve got cramps.
screencap chit chat haven